When Polaroid debuted its new lifestyle action camera, the Polaroid Cube, at CES 2014, the company turned to R&J to make sure the camera wouldn’t fall by the wayside and simply be dismissed as another “me-too” product. R&J developed a multi-phased, global product launch campaign designed to build buzz from the announcement at CES in January, to retail availability in October. The campaign helped catapult the Polaroid Cube into the spotlight and secured results that made the launch one of the most successful in the company’s history. Our successful work on the Polaroid Cube campaign landed R&J a feature on PR Week’s website. Check out the feature here.