By Gina Salerno, Account Coordinator, R&J Public Relations
Another holiday season, and another year, has come and gone.
I’m sure you have considered your personal resolutions for the New Year, but have you thought about your professional resolutions? As someone who works in public relations, I always like to plan ahead. This led me to my PR resolutions for the year 2013. The good news is that they are fairly easy to incorporate into my professional life, but will make a big difference both in and out the office:
- Continue to learn. Every day presents a new opportunity to learn. Being less than a year into my PR career, I take learning very seriously. Contributing to this resolution requires asking questions, being involved in PR functions and engaging beyond the internet.
- Create short-term and long-term goals. The short term goals should be simple, such as writing a blog, attending an event, or going to lunch for a networking opportunity. By achieving these more simple goals, I will help pave the way for achieving long-term goals. Long-term goals could include landing a specific client, getting a great media hit, or scoring a great review at work. By attaining the short-term goals, the long-term goals do not seem so far away.
- Read more. Reading the gossip columns may be fun but hardly contribute to my public relations career. In 2013, I will keep my eyes and ears open for interesting stories – flip through newspapers and industry magazines when I get a moment. Reading more will help my writing, and who knows? I just may impress someone with my knowledge in a particular field.
- Unplug the electronics once in a while! When I am enjoying my personal life, unplugging my electronics is an important part of keeping my sanity. It should be a routine activity. This resolution will help my performance at work and relationships at home.
As a PR professional, not only do I find it necessary to set goals and resolutions each year, but I believe it is vital to identify specific resolutions that are achievable, quantifiable, measurable, and have a timeline. After setting these goals, it is in my nature to think in terms of a PR maven, and strategize the ways in which I plan to succeed in accomplishing my goals. When all is said and done, resolutions are not just about setting goals, but about following through, achieving, and receiving tangible results that will make a big difference in both my personal and professional life.
These are simple resolutions, yet I am confident they will yield great results in the year of 2013.