The R&J team ensured our client Polaroid was featured in numerous gift guides this holiday season. Our team worked with publications ranging in the photo industry trade to lifestyle publications to feature the newest lineup of instant and action products from Polaroid. The Polaroid Zip instant photo printer was featured in gift guides for both Business Insider and Brides Magazine, as well as The Wall Street Journal for this year’s Best Tech Gifts. The Polaroid Cube+ lifestyle action camera was listed as holiday must-haves in shopping guides for Good Housekeeping and MSN as the perfect, yet affordable gift for that special someone. The newest Polaroid instant digital camera, the Polaroid Snap Touch was highlighted in a joint gift guide from top photo publications PDN and Rangefinder, and was also named the “Best Camera Under $100” from the tech site Tom’s Guide.