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In the wake of a tragic house fire that took the lives of four children and their grandmother in South Plainfield, New Jersey, R&J initiated its rapid response protocols and secured two high-profile, high-impact broadcast placements for The New Jersey Fire Sprinkler Advisory Board.  R&J landed interview opportunities for Executive Director David Kurasz with both WCBS and WABC TV.  Kurasz seized the opportunity to educate viewers about the dangers of residential fires and the efficacy of fire sprinklers as the only proactive measure of fighting fires and saving lives.   Kurasz was also able to highlight the fact that the current International Building Code requires the installation of fire sprinklers in all new residential developments, and that efforts are underway to ensure that the code is adopted in New Jersey. Click Below to see the Broadcast Clips



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