NFL Draftee Captures Mother’s Day Moments with Polaroid and iLuv

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R&J recently executed a short turnaround activation with Cody Latimer, the former Indiana University wide receiver who was recently drafted by the Denver Broncos.  R&J supplied Cody with Polaroid’s Z2300 instant digital camera and iLuv’s new Selfy™ case to help him document his family’s first ever trip to New York City and his NFL draft experience.  Cody loved the products, using both to capture and share this once-in-a-lifetime event with friends, family, followers and fans via several social platforms.  The activation proved to be an excellent platform for showcasing our clients’ products and resulted in significant social media buzz for Cody, Polaroid and iLuv.  This piece from Digital Trends sums it up nicely:!M2lg4.


Check out Cody on Instagram and Twitter.

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