Lonsdorf Moderates Blue Ribbon Panel Discussion on Hyperlocal Marketing

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R&J President John Lonsdorf was called on to moderate a panel of national experts on hyperlocal marketing, including the President of the renowned AOL-owned Patch network, on March 28 at the Morris Museum in Morristown, NJ.  One of the hottest trends in marketing today, hyperlocal marketing allows companies to pinpoint geographic pockets – down to as small as a neighborhood – to deliver customized, laser-targeted messages.  The event was sponsored by the New Jersey Advertising Club.

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