By Carlee Pett, Account Coordinator, R&J Public Relations
This past weekend, we had a friendly reminder that spring is around the corner, by setting our clocks one hour ahead. Not only does this signify that warm weather is quickly approaching, but also with spring comes the annual tradition of spring cleaning.
Spring cleaning is not just a time for housecleaning, but it is also an opportunity to clean out your office space and freshen up your work. Here are a few things that I am going to do to for my PR spring cleaning (which might come in handy for you to do as well), to help keep my public relations plans on-track, and to help revitalize my team with new ideas, preparing for the upcoming warmer months:
- Formulate a plan and set new goals. As those New Year’s resolutions that you may or may not have set start to fall by the wayside, now is the perfect time to reevaluate or set new plans and goals. Reconsider those plans if you or your client aren’t receiving valuable outcomes. It’s probably time to re-think those campaigns, get rid of the old, over-used pitches, figure out what needs to be changed, and revise your plans to help you achieve the desired results. Or, maybe it’s even time to go back to the drawing board and create a whole new plan of action. Either way, now is the time to prioritize and freshen up your PR plans!
- Clear the clutter. There’s nothing worse than working in a disorderly atmosphere. Take the time to stay an hour late, or even use your lunch break to get rid of the accumulated materials on your desk that you no longer need, or arrange them in a way to keep you organized and efficient, and increase your productivity. Refer to the motto “out with the old, in with the new”; if you haven’t used something and haven’t figured out a way to use it, it’s probably time to get rid of it.
- Cleanup your networking and communication tools.
- Email: If you’re in PR, I think it’s a pretty accurate assumption that your inbox is a constant overfull of emails. Set a goal to set aside a couple minutes each day, or even each week, to be sure you’ve responded to all of the “flagged” or “unread” messages. Avoid email clutter by creating an organized system that works best for you; you’ll be thankful!
- Media Contacts: Media contacts and journalists are constantly changing. Spring cleaning is a great excuse to double-check that all of your media lists consist of the most up-to-date contacts for each respective outlet, with the accurate email addresses and phone numbers.
- Publications: As a PR professional, we are expected to be knowledgeable about all of the latest emerging trends, studies and practices, relevant to our clients. Take some time to research publications and newspapers within the industry you work; subscribe to the ones that are applicable to you and/or your clients, and unsubscribe to those that you no longer need.
- Social Media: Spring cleaning can even be relevant to our social media pages, such as Facebook, Twitter, LinkedIn, or even a personal blog. Are your pages accurately portraying who you or your brand is? Revamp these platforms with new ideas to successfully use them as branding tools to depict a realistic reflection of you or your client, and remove any unnecessary clutter.
So now that spring will soon officially “sprung,” and spring cleaning time is upon us, get rid of those cobwebs and stale ideas, and take the time to plan for success in the upcoming spring months. If you have any tips or ideas for your PR spring cleaning, please share below!