Credit Union National Association declared April as national credit union youth month. So when long time client, Picatinny Federal Credit Union wanted to jump on board with this exciting campaign, they looked to our creative team.
The goal of the campaign was to inform parents and youths (under the age of 17) that if they open a youth account in the month of April, Picatinny will match the first $50. Kids will also receive a sports bag and suction-cup catch game.
The messaging developed for the campaign was surrounding the idea of getting kids pumped about savings and showing them that they can earn money by doing so.
Deliverables for the campaign included a printed poster for the branches, a postcard handout, an email blast and website graphics.