Credit Union Taps R&J For Youth Marketing Campaign

This entry was posted in News, News Archive and tagged , , , . Bookmark the permalink.

Credit Union National Association declared April as national credit union youth month. So when long time client, Picatinny Federal Credit Union wanted to jump on board with this exciting campaign, they looked to our creative team.

The goal of the campaign was to inform parents and youths (under the age of 17) that if they open a youth account in the month of April, Picatinny will match the first $50. Kids will also receive a sports bag and suction-cup catch game.

The messaging developed for the campaign was surrounding the idea of getting kids pumped about savings and showing them that they can earn money by doing so.

Deliverables for the campaign included a printed poster for the branches, a postcard handout, an email blast and website graphics.

 

Picatinny Federal Credit Union homepage featuring the Youth Campaign

Picatinny Federal Credit Union homepage featuring the Youth Campaign

 

Picatinny Federal Credit Union Youth Campaign landing page

Picatinny Federal Credit Union Youth Campaign landing page

 

Picatinny Federal Credit Union Youth Campaign postcard handout

Picatinny Federal Credit Union Youth Campaign postcard handout

 

Picatinny Federal Credit Union Youth Campaign email blast

Picatinny Federal Credit Union Youth Campaign email blast






Leave a Reply

Your email address will not be published. Required fields are marked *