R&J is the public relations agency of record for Promark International Inc., a U.S.-based manufacturer and designer of time-tested photographic and video lighting products and light shaping accessories.  R&J’s proactive public relations campaign focuses on traditional and social media for four respected Promark brands – Photogenic, Smith-Victor, Norman and Cool-Lux.   R&J’s main objective: establish clear, cohesive brand identities for the Promark brands that truly resonate among professional photographers, retailers, photography students and advanced photo enthusiasts.