The Institute for Professional Excellence in Coaching (iPEC), a top-rated coach training school and originator of the Core Energy Coaching™ process that drives human performance and potential, partnered with R&J to create a strategic public relations and media relations program to elevate its position as the premier coach training and leadership development institute in North America. R&J works with iPEC to achieve significant gains in market share while fostering an increased understanding of the importance and relevance of coaching in today’s world.