By Lindsey Kacher, Intern, R&J Public Relations
The world of marketing is ever-changing, especially with the rapid evolution in the social media field. Like us, marketers across the globe have been analyzing social media tools to figure out the best and most efficient methods to manage their endless social accounts and the demands of their clients.
Just as we were getting used to the new Timeline, Facebook announced three HUGE and exciting changes: the rollout of Promoted Posts, the ability to schedule posts, and the ability to assign roles to page administrators.
Until now, the reach of any content that you post on your business page was limited due to Facebook’s EdgeRank algorithm. Now, with ‘Promoted Posts,’ administrators of Facebook pages, that have a minimum of 400 fans, are able to promote any recent post, extending the reach of the status, photo, offer, or video to fans and friends of fans. Once you create a post, you have three days to promote it using this tool. After three days, you will no longer have the option to promote that particular post.
“Your promoted posts will be seen by a larger percentage of the people who like your Page than would normally see it. It will also be seen by a larger percentage of the friends of people who interact with your post.” – Facebook
Unlike Facebook ads that appear on the right-hand sidebar that we are so attuned to seeing, a Promoted Post will show up as “Sponsored” in the news feed. Have we trained our eyes to avoid the ads on right-hand sidebar? Who knows, maybe these Promoted Posts will receive more attention and clicks than a regular Facebook ad…
Managing Facebook Page Admins
Now, Facebook admins can be assigned five different roles: Manager, Content Creator, Moderator, Advertiser, and Insights Analyst. Previously, all administrators had full access to create posts, view insights, manage applications, respond to fans, edit page settings, and manage ads…kind of scary, huh? With the introduction of the new hierarchy, companies can operate worry-free and can control admin access so their page is managed properly without too many hands in the cookie jar.
Scheduling Facebook Posts
Ahhhh…these three words have been long anticipated by social media enthusiasts everywhere. Up until now, many of us have used third-party apps, like Hootsuite, to schedule Facebook posts in advance. While this is still a viable option, it’s obvious that certain important features were missing from those apps, like the ability to tag people or pages in scheduled posts.
Now, we can use Facebook to schedule posts up to 6 months in advance, using all the features available in real-time posts. If that’s not cool enough for you, how about posting events to your timeline that happened in the past? With this new feature, you can insert posts relevant to your timeline and they will still appear on your fans newsfeeds.
This huge news has caught the eye of the social media savvy, and we are dying to know how you feel about the changes. Will these changes make our lives simpler or more complex? How will these implementations change the roll of Facebook? How will this affect popular dashboards, like Hootsuite?
Comment below with your thoughts.