By Nick LaPlaca, Account Coordinator, R&J Public Relations
Bruce Lee was so much more than the greatest martial artist of the twentieth century. He was an artist who could paint with his words as well as his fists; a philosopher, whose lessons resonate just as true today as they did before his death, 40 years ago. While this great teacher imparted so much wisdom to us, there is one lesson in particular that has helped to guide me in both my personal life and as a public relations professional. Be like water.
- “Be like water making its way through cracks. Do not be assertive, but adjust to the object, and you shall find a way around or through it. If nothing within you stays rigid, outward things will disclose themselves.”
As public relations professionals, we are faced with no shortage of obstacles as we work to secure opportunities for our clients. The art of creating relevant and effective media pitching and communications resources requires us to be ever aware and adaptable. The challenges of coordinating between overworked media professionals, and rarely available clients requires us to be fluid. The task of guiding our overburdened ships through the locks and channels of our strategies require us to be unwavering. We must be able to find the path of least resistance.
- “Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot, it becomes the teapot. Now, water can flow or it can crash.”
There is little room for ego in our line of business. In order for us to best serve our clients, we must approach each and every plan with a clean slate, and empty canvas. Our experiences can be our palette, but we must approach each campaign as a new opportunity to paint a masterpiece, and no masterpiece will ever be created within the confines of a pre-existing piece. No two clients are the same, and neither can our efforts be. The one constant needs to be our ability to always find the level, to always find the balance and to chisel through the red rock until we reach the ocean.
- “Be water, my friend.”
~Bruce Lee, 1940-1973.