By Melissa Hoistion, Senior Account Executive, R&J Public Relations
We all have so much work to do every day that sometimes we just get wrapped up in “doing” the work. Now you may ask yourself, what could possibly be bad with doing your work? Nothing! Trust me, all the work needs to get done, but sometimes it is helpful to take a step back and clear your head; maybe talk to some peers or clients outside of the office, and think on things without the stress of the day to day.
I didn’t even realize that I was recently in a rut myself. I was so caught up in getting the work done: drafting that release, pitching a new product and creating that new, strategic plan that I wasn’t thinking about the big picture. I wasn’t really looking at things from 30,000 feet; I was completely consumed with what was 10 feet in front of me. The importance of taking a step back slammed into me when I left for the IFA tradeshow in Germany for 7 days.
While in Germany, I was pretty far removed from the day-to-day activities here in the office. Since Germany is six hours ahead of NY, by the time the day started here, I was almost done over there. In addition, I was the only R&J representative and one of only seven people staffing the booth for my client. This meant we did pretty much everything together. I learned a great deal about my client’s thoughts and perspectives on their business, the recent marketing initiatives and what would make their lives easier. It caused me to sit back and say to myself, “aha! I can help them with this.”
The wheels in my brain started turning and I took what I was learning about their business and what I already knew about how we worked together and just started coming up with all these ideas. Then I realized that this had benefits across the spectrum and could apply to all my clients in one form or another. I brought these ideas back to the office and we are working on ways to implement some of these for all of our clients. Once we develop this plan, I will draft a follow up post because it will be really cool.
My point is that it took getting away from the everyday grind and talking to my client on a different level to get a feel for the struggles they were facing and how we could help them. I had no idea that I was stuck in my day-to-day rut, but am very glad that I had the opportunity to get away and brainstorm some great ideas. I am going to try to learn from this, to meet with all my clients and brainstorm some innovative ways to work together better and help to solve some of their marketing struggles.
I also highly recommend Germany if you get the chance.