Monthly Archives: January 2015

Adapt Your Communication to Your Audience to Achieve Greater Success

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Before you start to communicate, the first thing you need to consider is who your audience is. When you know what your audience wants, likes – or even needs – and you tailor your communication to meet those needs, your audience will be much more interested in what you have to write or say. Agency President John Lonsdorf uses his experience at two very dissimilar trade shows this month to bring this point home.

R&J Leverages Robert Wood Johnson University Hospital’s Global Center of Excellence Designation

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The childhood obesity crisis continues to worsen and is becoming increasingly more common across the U.S. To help adolescent patients struggling with obesity, Bristol-Myers Squibb Children’s Hospital (BMSCH) at Robert Wood Johnson University (RWJUH) was recently designated as the first “Adolescent Center of Excellence for Bariatric and Metabolic Surgery” in the world by the Surgical Review Corporation. R&J helped to leverage the designation and spread the word about this significant achievement as well as other treatment options available to adolescents and young adults struggling with obesity and its related health problems.

R&J Public Relations Promotes Tracey Benjamini to Senior Account Executive

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R&J announces the promotion of Tracey Benjamini to Senior Account Executive in the agency’s consumer products practice. In her new position,Tracey will develop and execute effective strategies designed to meet and exceed the needs of R&J’s growing consumer and professional electronics client base, while leading day-to-day account team activities for her clients.