Monthly Archives: October 2014

Apple Overload

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Apple’s recent underwhelming launch of the new iPad Air and iPad mini has raised many questions about the company and its dominance in the CE industry. Could Apple’s signature marking tactic have played a role in the lackluster launch? Account Executive Tracey Benjamini explores this idea in her latest blog post.

Best Practices for Communicating Healthcare’s Latest Mega Merger

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By Tiffany Miller
The hospital landscape in New Jersey changed once again with the announcement of the merger between Hackensack University Medical Center and Meridian Health. R&J Account Director, Tiffany Miller, shares best practices for communicating healthcare’s latest mega merger.

Want to Share a Coke?

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By Carlee Pett
Coca-Cola made a big splash this summer with its “Share a Coke” campaign. R&J Account Executive Carlee Pett explores the brilliant and highly-engaging campaign that broke new ground in the world of marketing and public relations.

The Importance of Consistency in PR: Why Olive Garden’s Rebrand Missed the Mark

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By Sean Hudgins
Casual Italian dining chain Olive Garden recently underwent a rebranding process, but it seems the company may have lost sight of its own brand value. R&J Account Coordinator Sean Hudgins offers his insight on what industry professionals should take away from the chain’s PR missteps in this week’s blog post

Sean Hudgins Joins R&J Public Relations as Account Coordinator

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R&J Public Relations announces the addition of Sean Hudgins as Account Coordinator. Hudgins will assume a supportive role in R&J’s account management team, contributing to strategic planning, program development and execution, and media relations for a variety of the agency’s consumer and business-to-business accounts.