Monthly Archives: September 2014

Be the Expert

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By Kyle Kappmeier
If you’re in PR, being an expert in your clients’ business is critical. It’s what informs sound strategy and gives an agency the ability to provide the best service possible; however, it takes time and effort. R&J’s Account Director, Kyle Kappmeier, tackles what it means to be THE expert in this week’s blog.

The Value of Customer Feedback

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By John Lonsdorf
Honest feedback can provide a business with tremendous insights about what their customers need, want, care about and value the most. But when feedback is coerced, it is worthless at best. Agency President John Lonsdorf elaborates in this blog on the value of customer feedback.

R&J Helps Integrity House Shine Light on Statewide Heroin Epidemic

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As New Jersey continues to see the devastating effects of the statewide heroin epidemic, R&J has partnered with Integrity House, a non-profit substance abuse rehabilitation organization, in their crusade to educate the public on addiction, treatment and rehabilitation options.

Kyle Kappmeier Joins R&J Public Relations as Account Director

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R&J Public Relations announces the addition of Kyle Kappmeier to the agency as Account Director. In his new role, Kappmeier will be responsible for leading and managing R&J’s consumer products and technology accounts.

Ice Bucket Challenge-PR Genius

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By Dan Capawana
The ALS Ice Bucket Challenge has spread like wildfire, raising over $100 million since July compared to $2.7 million last year in that timeframe. This viral sensation was authentic, organic, and couldn’t have been any more effective. PR professionals can learn a lot from the Ice Bucket Challenge.