Monthly Archives: August 2014

Manfrotto Gets Students Ready to Go Back to School in Style with Feature on CBS Pittsburgh Tech Program

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As summer comes to an end and students prepare to go back to school, R&J secured a timely opportunity for Manfrotto’s new Advanced Travel Backpack to be included in a Back-to-School roundup on CBS Pittsburgh, facilitated by tech and gadget guru, Dr. Frank Viggiano.

MoleSafe’s President Live on Local Radio Show

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When news broke that New Jersey, a state with a high cancer rate, had the highest number of melanoma-related deaths in Ocean and Monmouth Counties, R&J jumped on the timely opportunity to secure a live radio interview for MoleSafe’s president, Dr. Richard Bezozo, as a local melanoma expert with WCTC-AM.

R&J Builds Significant Buzz for the Polaroid Cube

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R&J developed a proactive media relations strategy that helped build significant buzz and momentum for Polaroid following the announcement of pre-orders for its highly-anticipated Polaroid Cube lifestyle action camera.

Who Runs the (PR) World? Girls.

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By Tiffany Miller
The statistics don’t lie. Women dominate the world of PR, making up 63% of publicists in America. Account Director, Tiffany Miller, takes a closer look at why there are so many women in PR and how an industry that is growing at 12 percent a year isn’t slowing down in attracting female talent.

Learn To Go With the Flow

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By Tracey Benjamini
Change is hard, but fighting it can sometimes make a difficult situation worse. Learning how to embrace change is one of the most important skills a PR professional can possess. Being able to go with the flow can produce value for you and your company.