Monthly Archives: July 2014

Life is a beach; Start working like it!

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By Taryn Maliniak,
The thought of the beach and beautiful weather can often present distraction at the workplace during the summer. Here are a few summer beach tips that we can all apply to our work to ensure a successful summer.

Nobody Reads Anymore

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By John Lonsdorf
Guess what? People ARE reading these days. And since they are, it behooves good communicators to respect their readers by providing sound, relevant and moving content. After bristling at the sentence “Nobody reads anymore,” R&J President John Lonsdorf provides his insights.

R&J and Jersey Artisan Distilling Toast to American Rum this 4th of July Thanks to The Huffington Post

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Thanks to R&J’s quick action in getting a bottle of Jersey Artisan Distilling’s Busted Barrel Rum into the hands of The Huffington Post writer and spirits connoisseur, Tony Sachs, we will be toasting to a great article with a great glass of American rum this July 4th.

Have you caught the Viral Virus?

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By Tracey Benjamini
Creating successful viral content for clients is every PR professional’s dream come true. While there is no scientific formula for producing viral content, there are a few guidelines to keep in mind to help create content that people will actually want to share.