Monthly Archives: May 2014

Disconnecting to Reconnect – A Look at How Technology and Social Media May be Hurting Your Client Relationships

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By Tiffany Miller
We rely on email, conference calls, and virtual meetings to save time and to help us stay connected. But are we missing out on the opportunity to truly engage with our clients and add value? A look at how technology may be hurting your client relationships.

R&J Public Relations Selected as United States Agency of Record for Manfrotto Distribution, Inc.

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Manfrotto Distribution, Inc., a leading global distributor of premium photo and video support products and accessories, has selected R&J Public Relations LLC, as its United States public relations agency of record to create a comprehensive public relations and media relations program to enhance and elevate its brand position among key target audiences and influencers.

Green is the New Black

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By Shannon Mascia
Business practices to increase profitability could be as simple as looking toward changing your business’s environmental policies. “Greening” your business not only helps your bottom line; it saves money, creates sustainability, and promotes great Public Relations. Article Highlights Coffee Bean Direct’s Freshly Roasted Coffee and Unique Company Culture

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R&J arranged to have Forbes writer Matt Hickey spend the day at Coffee Bean Direct to get a first-hand look at how the growing company freshly roasts and ships coffee all over the country while still staying true to the core values the company established 10 years ago as a small, two-man operation.

R&J Public Relations Named Agency of Record for Zebra Pen Corporation

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Zebra Pen Corp., a worldwide leader in the design and development of quality writing instruments, has selected R&J Public Relations as its public relations agency of record.

R&J Didn’t Hit the ‘Snooze’ Button on Promoting Sleep Health

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Are you getting a healthy amount of sleep every night? In an effort to increase awareness on healthy sleep habits and to promote the services offered by Somerset Medical Center’s Sleep for Life Center, R&J secured coverage on the front page of the health section in The Star-Ledger’s April 17th issue.

Lessons from the Derek Jeter School of Business

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By John Lonsdorf
Derek Jeter of the Yankees has been playing the game the right way for 20 years. Here are some business lessons we can all take from emulating Jeter’s approach to his job.