Monthly Archives: November 2012

R&J Public Relations announces the addition of Nicholas LaPlaca as Account Coordinator.

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R&J Public Relations announces the addition of Nicholas LaPlaca as Account Coordinator.  LaPlaca, who began his career with R&J as an intern in August 2012, will assume a supportive role in R&J’s account management team, contributing to strategic planning, program … Continue reading

Somerset Medical Center Gives Courier News and Asbury Park Press First Look at Brand New Neuroscience Pavilion

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In anticipation of the grand opening of Somerset Medical Center’s state-of-the-art, all-inclusive neuroscience pavilion, R&J arranged a tour for the Courier News, giving them an insider’s view of the new facility designed to enhance the quality of care for patients … Continue reading

The Art of Media Relations

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By Jason Ledder
Years ago, public relations professionals used to interview on the strength of their “book,” basically a compilation of business cards collected over the course of their career, contacts they had successes with, and hits they secured. While technology has helped move us away from the physical book, the idea of touting your relationships remains timeless. — Click headline for full article.






Home Theater article targets 150,000 for Somfy

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R&J successfully secured an article in Home Theater Magazine on Somfy’s new TaHomA home automation system.






Tool Time

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By John Lonsdorf
The point is simply this: Driving PR and marketing success is not something that can or should be left to just one tool. Reaching the right people, at an appropriate time, with a message that resonates and drives action should be the goal. The tools you use to achieve that goal can, and probably should be, many, varied and specialized for their particular use. — Click headline for full article.