Monthly Archives: October 2012

R&J Public Relations Named Agency of Record for Saint Francis Veterinary Center

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St. Francis Veterinary Center, one of the nation’s leading veterinary specialty hospitals, has retained R&J Public Relations LLC, LLC, of Bridgewater, NJ, as its public relations agency of record. Saint Francis Veterinary Center is among only 15% of animal hospitals in the United States, Canada and Mexico to be accredited by the American Animal Hospital Association (AAHA).

An Open Letter to Lance Armstrong

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By Tiffany Miller
From a communication standpoint, you could have handled this better, Lance. You could have taken a more proactive, honest approach, and had a crisis plan in place for when the news broke, since you knew it would eventually. It always does; just ask Tiger Woods or Michael Vick. — Click headline for full article.

Polaroid hits the Wall Street Journal & The Today Show

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R&J successfully secured a spot for the Polaroid Z2300 camera in The Wall Street Journal’s Off Duty section.

Your Brand and Social Media: Be a Sociable Butterfly

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By Tracey Benjamini
Social media can be a powerful tool for brands to connect with their target audience, if it’s used right. While the goal for many brands and PR professionals is to build social media pages with large groups of followers and fans, it is more important to have meaningful interactions with your social media communities.