Monthly Archives: January 2012

All The Money in the World Can’t Buy You a Heart, or Common Sense

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Most recently, a petition was created to encourage Mattel to create a “Beautiful and Bald Barbie” with whom children with cancer and hair loss illnesses could identify. Despite over 141,000 Facebook fans and over 400 articles written about the movement, Mattel has yet to address the issue publicly. From a PR standpoint, Mattel is in trouble. By Joanne Fischetti, Senior Account Executive — Click headline for full article

R&J Sweeps Major Broadcast and Print Media with Girl Scouts’ 100th Anniversary Bridging Event

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R&J secured broadcast event coverage on CBS, FOX, ABC, NBC, WPIX, PBS, NY 1, News 12 NJ, WCBS-AM, and WABC-AM