Monthly Archives: August 2010

International Playthings

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International Playthings’ Toy Inventor “Dr. Wild” Featured on FOX & Friends

Sleep for Life (Somerset Medical Center on the Today Show))

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Lack of sleep can lead to medical issues






Samsung

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Samsung Today Show R&J Public Relations






HouseMaster

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HouseMaster Provides Energy Saving Tips on NBC – New York






Hospital Patient Satisfaction – A Short Story

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In the world of hospitals, it is well documented that superior patient satisfaction leads to higher quality scores, a better market position, and greater revenues. Much of the same research also tells us that the single biggest driver of patient … Continue reading

Minnesota Newspaper Sorts Through Nurses’ Strike — and Gets it Right

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The hospital industry has been abuzz over the past several weeks, over the prospect of 12,000 nurses at 14 Minnesota hospitals striking over a variety of issues. The brief, but acrimonious strike that took place last week was punctuated by … Continue reading

Tacky? Or superior marketing thought?

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If you’ve just awoken from a long Rip Van Winkle-like sleep, you may not know that the World Cup is taking place this fortnight in South Africa. Companies from around the globe pay millions of dollars to get their name associated with this largest and most watched sporting event on the planet.






If You Run a Hospital, You Need Better Employee Engagement

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The 2010 Hospital Pulse Report: Employee and Nurse Perspectives on American Health Care was recently released by Press Ganey Associates, and it should serve as a wake up call to hospital administrators. The report, which surveyed the experiences of more … Continue reading